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Attitude surveys are being increasingly used by organisations to measure engagement and obtain the view of employees about particular HR policies and practices, including reward.
This toolkit provides a practical guide to the development and use of such surveys under the following headings:
Attitude surveys defined
Why attitude surveys are important
Developing and conducting an attitude survey
We will be supplementing the toolkit with a batch of case studies, to be published in a forthcoming issue of eresearch, which will examine in different settings how organisations conduct attitude surveys on their reward systems.
TOOLKIT CONTENTS
INTRODUCTION
Purpose of the toolkit
Attitude surveys defined
Why attitude surveys are important
DEVELOPING AND CONDUCTING AN ATTITUDE SURVEY
Step 1. Set up survey team.
Step 2. Define objectives and scope.
Step 3. Decide the extent to which the survey will be planned and administered in-house; or with external support for some aspects of the survey; or completely outsourced.
Step 4. Identify survey content.
Step 5. Draft survey items (the questions or statements included in the survey).
Step 6. Construct survey.
Step 7. Plan survey.
Step 8. Pilot test.
Step 9. Conduct survey.
Step 10. Analyse responses.
Step 11. Post-survey activities (communicate, involve and take action).
LIST OF BOXES
Box 1: Advantages and disadvantages of planning and conducting surveys in-house or outsourcing
Box 2: Choice of responsibility for main activities
Box 3: Criteria for selecting external advisor
Box 4: Survey issues checklist
APPENDIX A: EXAMPLES OF SURVEY ITEMS