PricewaterhouseCoopers considers itself engaged in the "war for talent". It recruits hundreds of graduates each year, and seeks to attract the best. The average age of the firm's employees is only 27, so its attitude to reward is pitched towards the aspirations and needs of this age group in the sense that younger workers are likely to demand fulfilling careers, excellent development and competitive pay as well as work-life balance.
To meet its employees' requirements, PwC has therefore adopted a total reward policy - replete with a competitive reward package, flexible benefits, genuine work-life choices, flexible working and a strong emphasis on personal development, advancement and recognition.
For more details see our review, published in the 'News' section of e-reward.co.uk, 7 November 2002.