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Property services company, Countrywide, has developed a two-phase approach to developing and implementing a cost-effective benefits strategy over the past two years, including the introduction of a new benefits portal hosted on its social intranet. The organisation has diversified and grown quickly in recent years from an estate agency into the largest full-service property organisation in the UK – bringing challenges in terms of legacy terms and conditions and inconsistent reward and benefits. Our case study examines how it has aligned benefits with employees’ preferences and designed a benefits strategy fit for a diverse 11,000-strong workforce across more than 1,000 locations in the UK.