Rainbow Trust, a charity that supports the families of children with life threatening or terminal illness, introduced performance management in 2010/11 as part of a strategic plan to produce a step-change in the number of families it is able to support. Four years down the line, the number of supported families has increased from around 1,000 to 1,700 and all parts of the organisation now work 'more collaboratively'. Fundraising has also benefited, with income rising from £3.98 to £4.65 million over the same period. The new performance management scheme, and the more recent introduction of performance pay, is also 'helping to sustain employee engagement' at the charity. Data from an annual employee survey, which regularly achieves 100% participation, demonstrate that a high proportion of employees fully understand the business priorities.