Sales Compensation Summit 2025 London
Exhibition Information

Sign up to listen to the latest insights into leading-edge practices for sales compensation. 100 free tickets for in-house practitioners – no hidden costs. In-person only.

SALES COMPENSATION SUMMIT 2025: LONDON

  • Europe’s best conference dedicated to sales compensation is back for its eighth successful year with a two-day event in central London.
  • Redesigned, refreshed content and format for 2025 including the world-respected wisdom of Alexander Group, a sales comp design lab and AI masterclass.
  • Hosted by E-reward, Europe’s biggest sales compensation summit sold out in 2024 with more than 100 sales comp/sales operation practitioners in attendance.
  • Join your industry colleagues for this best-practice summit, designed to bring together sales compensation professionals, industry experts and vendors. It will provide a platform for information sharing and allow you to gather intelligence on sales compensation developments, sharing experiences, challenges and solutions.

DOWNLOAD BROCHURE

Sales Compnesation Summit LONDON brochure


DELEGATE FEES

FIRST 100 APPROVED APPLICANTS ARE ENTITLED TO A FREE VIP TICKET

Complimentary places are limited at this event.

If you have responsibility for sales compensation in your organisation, apply for one of our 100 FREE places.

Last year's event was FULLY BOOKED.

  • £0.00: First 100 delegates (in-house sales compensation practitioners only ) are entitled to a FREE VIP ticket.
  • £695.00 GBP + VAT: Numbers 100-125 delegates (in-house sales compensation practitioners only).
  • £995 + VAT: Consultants etc.

Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event. Your ticket includes coffees, teas, lunch and attendance at our drinks reception.

Travel and accommodation are not included.

WHO QUALIFIES FOR A FREE TICKET?

There are 100 free tickets at this event reserved for senior sales compensation, reward, HR, sales operations and finance managers (in-house only):

  • Head of Reward; Director, Compensation; Director, Sales Compensation
  • Reward Manager; Sales Incentive Manager
  • HR Director
  • Director, Sales Operations; Sales Director
  • Finance Director; Vice President, Finance

LED BY ALEXANDER GROUP

Alexander Group logo

Alexander Group has helped thousands of clients, including worldwide sales organisations, realise the full benefits of effective sales compensation programmes to attract, retain and reward best-in-class sales talent to grow their businesses profitably. Recognised as the experts in sales compensation, our consultants partner with our clients to assess, align, design and implement robust sales compensation programmes. Alexander Group uncovers the potential of your sales compensation programme by comparing your plans against market practices and our powerful set of industry benchmarks.The result is a compensation programme that motivates sellers while maximizing your investment.


FORMAT

DAY 1

Conference Day 1

We will hold a full-day programme focussed on ‘sales compensation in action’, starting with registration from 8.30am, and the opening session at 9am. The first day is packed with practical presentations, panel sessions and a choice of hour-long interactive breakouts – all designed to enhance your sales compensation expertise.

Drinks reception and dinner Day 1

From 4.45pm we will be holding our popular drinks party as we always do, but this year with an added twist. Headline sponsor Everstage has invited a well-known, surprise magician who won Britain’s Got Talent and appeared on the Penn & Teller show. It should be fun! Look forward to seeing you there.

After the drinks, there will be a special dinner hosted by Everstage. Do let us know if you would like to be invited.

The evening promises engaging conversation, fine dining, and valuable networking opportunities in a relaxed setting at the end of the first day of the Summit. It’s the perfect opportunity to connect with fellow practitioners in sales performance, incentive compensation, and revenue operations.

Location: Penthouse Suite & Roof Terrace, De Vere Grand Connaught Rooms.

Time: 6.30pm-9.30pm.

DAY 2

Conference Day 2

Join us for breakfast from 8am. Day 2 offers a deep dive into technology and a focus on key topics that will impact your upcoming 2026 programme.

Our two-day conference and accompanying exhibition has been carefully designed by E-reward to offer sales compensation practitioners help in choosing the best SPM and sales commission solutions available for your organisation. The second day starts with a series of demos facilitated by Adam Thorn, VP Sales EMEA at OpenSymmetry. In this session, five leading technology vendors will be focussing on specific functionality that delivers tangible benefits to their customers. This will include demonstrations, discussion and an open Q&A.

Sales compensation design lab: Solving the sales comp puzzle

Are you ready to put your sales compensation design skills to the test? Alexander Group will be hosting a three-hour interactive workshop where you will step into the shoes of a rewards leader facing a real-world sales comp challenge. Working in groups you will evaluate the business context, identify core design trade-offs and build a targeted comp solution. Each team will present their approach & rationale, followed by group discussion & live feedback.

There are only 20 available slots on the lab. First-come, first-served. Contact E-reward to reserve your place.

AI masterclass

AI is reshaping the sales landscape. But what does that mean for sales compensation? We are delighted to announce that Bettina Kaemmerer, Independent Performance & Sales Incentive Compensation advisor, Bee-Comp Ltd, will lead a session exploring how AI tools can enhance forecasting accuracy, personalise incentive design & improve quota setting.

Vendor exhibition

Alongside the conference presentations, we will be hosting a boutique exhibition. It’s not a vast trade show – we have seven exhibitors showcasing some of the SPM and sales commission solutions in the market.

You will get the opportunity to review some of the leading solutions currently available, and the key aspects of each, including cost indications.

Our aim is to equip you with all the information you need to make the right strategic buying decisions.

Networking

A key part of any E-reward event is networking. We hate it to be forced or manufactured – this conference is relaxed, informal and friendly.

It’s the perfect (and pretty rare) environment to meet other sales compensation practitioners – over breakfast, lunch or evening drinks. People who have chosen the same sales compensation or operations career path as you and share your issues, concerns and experiences.

On the flip side, if you just want to come and learn and leave with new ideas and guidance for the future that’s great too.

POST-CONFERENCE

For those that wish to dig deeper, the London conference will be followed by a two-day classroom course in creating powerful sales compensation solutions. Get Sales Compensation Right is presented by sales compensation guru David Cichelli. David is one of the world’s foremost authorities on sales compensation design. He will share how to create high impact pay plans. Do not miss this opportunity to learn from one of the most popular presenters in sales compensation.

Whether you are seeking to increase your professional competencies or undertake a redesign effort at your company, this is the right programme for you. Our two-day course provides you with the tools to evaluate, design and deploy world-class sales compensation plans.

Book now!

Places restricted to just 20 delegates on David’s course. Only one London date in 2025


WHAT YOU WILL LEARN

  • AI & sales compensation: from forecasting to personalisation.
  • Buyer’s guide to SPM technology.
  • Choosing the right compensation plan metrics for 2026.
  • Evaluating the effectiveness of your sales compensation programme.
  • How to enhance your sales comp strategy with additional incentives like Presidents' Clubs, SPIFFs and recognition programmes.
  • Preparing for 2026: best practices and programme health check.
  • Sales comp research update: current trends, practices and priorities.
  • Sales compensation design lab: solving the sales comp puzzle.
  • Strategies to create goal-oriented incentives.
  • Striking the right balance between local customisation and centralised control.

WHO SHOULD ATTEND

Don’t miss this one-of-a-kind conference offered to the UK and European sales compensation community. Hear new insights into leading-edge practices for this mission-critical pay programme from the world’s leading expert in sales compensation solutions.

If you are in sales leadership, sales operations, HR or finance, this is the event for you. Network with other leading practitioners, gain insight from our subject matter experts.

We expect a mid/senior audience of 100+ practitioners with responsibility for sales compensation employed by some of the major brands and forward-thinking organisations in the UK and mainland Europe.


PROGRAMME


TBC

MEET OUR SPONSORS

As you can imagine, hosting a large two-day conference in central London with lots of lovely food and a drinks reception and completely free attendance for 100+ guests costs a huge amount of money. This is where our sponsors come in. They have generously funded the cost of the entire event. That means we can offer 100 free places for delegates. Without their investment, the charge for a two-day conference would exceed £1,000 per delegate.

So please do chat to the sponsors during the breaks, attend the vendors’ sessions and panels and visit their stands. All of our sponsors work within the sales compensation field too so we hope you enjoy their specific sessions.

Thanks again to all of our sponsors, without whom this event could not happen each year!


HEADLINE SPONSOR

Everstage is a modern Sales Performance Management (SPM) platform that automates and optimises sales commission workflows, replacing spreadsheets and legacy systems with a scalable, transparent solution that offers real-time visibility.

With a rating of 4.9/5 based on over 2,000 customer reviews, it is trusted by enterprises worldwide including Gray TV, Diligent, Trimble, Cognism, McMakler, and Genius Sports, to align incentives with their business goals.

See Everstage in action: www.everstage.com/book-a-demo

Tel: +1(760) 903 5739

Email: events@everstage.com

Web: www.everstage.com


GOLD SPONSORS


Akeron Srl transforms business challenges into digital solutions through innovative and flexible software that improves efficiency, decision-making and business performance. Headquartered in Lucca, Italy, with offices in Paris, London and New York, Akeron helps companies achieve their strategic goals. Today, it is the trusted partner of over 500 customers of all sizes and sectors, including Lavazza, Intesa Sanpaolo Private Banking, Optimize RX, Amadori, Prada, Mutti, Rummo, Randstad and many others.

Tel: +39 0583 15284

Email: marketingakeron@akeron.com

Web: www.akeron.com


CaptivateIQ helps businesses grow efficiently – by using commissions as a strategic lever. More than 800 companies worldwide trust CaptivateIQ to get better ROI: Return on Incentives.

Today’s successful businesses need to save money, hit targets, and prepare for future growth.

  • But many businesses forget to rethink their ROI, in favour of less-than-ideal substitutes.
  • Spreadsheets drive risk – allowing for calculation errors, manual work, and lack of seller trust.
  • Legacy solutions make ownership nearly impossible – requiring IT resourcing and expensive professional services.
  • Starter solutions sound easy and efficient but lack the ability to scale and flex over time.

Only CaptivateIQ helps businesses drive true Return on Incentives. Take a sneak peek inside our commissions management solution to see just how easy, powerful, and enjoyable the experience is for both admins and payees: click here

Email: rhythm.sethi@captivateiq.com

Web: www.captivateiq.com



OpenSymmetry is an independent global consulting firm specialising in planning, implementing, and optimising leading sales performance management technology solutions. OpenSymmetry partners with clients driving operational efficiency in support of sales strategy.

OpenSymmetry has completed projects for more than 2,500 companies around the world ranging in size, scope, and complexity across multiple industries. OpenSymmetry is headquartered in Austin, Texas, with offices in the United Kingdom and India.

Tel: +44 (0)7769 977376

Email: adam.thorn@opensymmetry.com

Web: www.opensymmetry.com


SAP stands as a global leader in enterprise resource planning (ERP) software and helps businesses of all sizes and industries run better by providing innovative software solutions for managing business operations and customer relations. Renowned for its SAP ERP system, the company has significantly expanded its product portfolio.

SAP Sales Performance Management is a truly global, AI-enabled suite that gives you everything you need to improve the effectiveness of your sales teams by driving profitable behaviours that increase revenue and support business growth. Available globally, this suite provides cloud sales performance management solutions helping organisations accelerate business outcomes with effective sales planning, automated sales management processes and impactful incentive compensation management.

Tel: +1-800-872-1727

Email: www.sap.com/spm/request_a_demo

Web: www.sap.com/products/hcm/sales-performance-management.html


Xactly provides the only AI-powered platform that combines revenue intelligence and sales performance management so organisations can unlock their full revenue potential. Backed by two decades of pay and performance data, Xactly’s Intelligent Revenue Platform is designed for finance, revenue, compensation, and sales leaders who want to drive quality, sustainable revenue.

To learn more about Xactly and the latest issues and trends in revenue intelligence, visit us at XactlyCorp.com, follow our blog, and connect with us on LinkedIn.

Tel: +1-866-469-2285

Email: www.xactlycorp.com/request-demo

Web: www.xactlycorp.com


SILVER SPONSORS


ZINKT is a sales commission app built 100% in Salesforce. It gives leaders and admins real-time visibility and control without integrations, workarounds, or firefighting. Spreadsheets and delays are out. Clean data, accurate payouts, and fewer questions are in. ZINKT brings your sales, finance, and ops data into one clear view, so you can trust the numbers, stay focused, and keep your team on track.

With over half a billion payouts now managed, we have built ZINKT from real experience. Our professional services include Salesforce consultation and integration, and Xactly Incent configuration and project management.

Get out of comp chaos. Get ZINKT.

Tel: +44 (0)204 572 8304

Email: inquiry@zinkt.com

Web: www.zinkt.com



GUEST TICKETS

  • Each free-of-charge conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event.
  • Your ticket includes coffees, teas, lunch and attendance at our drinks reception.
  • Travel and accommodation are not included.

THE VENUE

De Vere Grand Connaught Rooms
61-65 Great Queen Street
London WC2B 5DA
www.devere.co.uk/grand-connaught-rooms

Standing on Great Queen Street, that connects Covent Garden with Holborn in the West End of London, is the Grade II* listed De Vere Grand Connaught Rooms. With a history dating back to 1775, the building has long been an important event venue. Since then, the venue has hosted some of the world‘s leading politicians, royalty and celebrities with its grand Georgian architecture and art-deco interiors offering 37 exceptional spaces for a wide range of conferences, exhibitions, meetings, training and weddings.

GETTING THERE

Five minutes from Covent Garden and Holborn tube stations and 30 minutes’ walk or short taxi ride from Kings Cross, St Pancras and Euston train stations.

The venue is well-connected for all major London transport links.

Heathrow Airport is an hour away by rail or road.

SCHEDULE

Day 1

  • Registration opens 8.30am.
  • Conference starts 9am.
  • Final conference session ends 4.45pm.
  • Drinks reception & magic act 4.45pm to 6.30pm.
  • Join us for Dinner from 6.30pm – sponsored by Everstage: Penthouse Suite & Roof Terrace, De Vere Grand Connaught Rooms.

Day 2

  • Join us for breakfast at 8am.
  • Conference restarts 9am.
  • The summit closes at 4pm.

EVENING DINNER RECEPTION DAY 1

From 4.45pm we will be holding our popular drinks party as we always do, but this year with an added twist. Headline sponsor Everstage has invited a well-known, surprise magician who won Britain’s Got Talent and appeared on the Penn & Teller show. It should be fun! Look forward to seeing you there.

After the drinks, there will be a special dinner hosted by Everstage in the Penthouse Suite & Roof Terrace, De Vere Grand Connaught Rooms.

Do let us know if you would like to be invited.

The evening promises engaging conversation, fine dining, and valuable networking opportunities in a relaxed setting at the end of the first day of the Summit. It’s the perfect opportunity to connect with fellow practitioners in sales performance, incentive compensation, and revenue operations.

TERMS AND CONDITIONS

THE FOLLOWING TERMS AND CONDITIONS APPLY TO THE DELIVERY OF THIS EVENT

The Sales Compensation Summit 2025: London (Event) is offered to attendees at no cost or at heavily discounted rates because it is Sponsored by outside parties who have generously funded the speaker fees and the cost of the conference venue and catering so that we can offer free places for 100 delegates.

The outside Sponsor will receive a list of those who registered to attend the Event (name, job title, organisation, postal address, email and phone number). You may therefore receive periodic emails and postal correspondence from these reputable companies.

By submitting your registration to attend the Event you agree to be bound by these terms to the exclusion of all other terms. If you do not agree to be bound by these terms E-reward.co.uk Ltd will be unable to accept your registration.

Please read these terms and conditions carefully as they contain important information.

These terms and conditions apply between the person, firm, company or other entity specified on your booking form and E-reward.co.uk Ltd (company number: 4281768). Registered in England and Wales. Registered office 33 Denby Lane, Heaton Chapel, Stockport SK4 2RA, United Kingdom for delegate registrations for E-reward Conferences specified on your booking form (‘Event’).

You understand that by registering to attend the Event, you consent that your Personal Data as disclosed when registering will be shared with conference Sponsors.

You understand that conference Sponsors will use the Personal Data for marketing purposes in relation to the conference the attendees are registered.

You consent to the transfer to and further use and processing by the Sponsor of your Personal Data in compliance with all applicable Personal Data and privacy laws and regulations.

You consent to this Personal Data being used to contact you about their products or services and understand that this partner or sponsor may transfer this data outside of the UK for these purposes and you consent to such transfer of your data.

By registering to attend you confirm that you agree to our terms and conditions applicable to your visit at our Event and acknowledge we will share Personal Data which you provide to us with selected third parties who fund this event.

You also understand and agree that your Personal Data may be held and used by the organiser of this event, and any third-party hosting provider acting on its behalf, in order to stage the event and to analyse visitor experience with a view to improving the event experience for participants.

Guest tickets

Complimentary places are offered on the acceptance of the condition that if you are no longer able to attend, you notify E-reward.co.uk in writing by email (to paul@e-reward.co.uk) no later than 12 noon, 22 August 2025. Should you fail to notify us in writing by this date you agree to pay a cancellation ‘hospitality’ charge of £195.00 + VAT to cover the catering charges. Failure to attend the event will be subject to the same terms. Name changes are accepted at any time before the event.

Paying delegates (i.e. non-complimentary tickets)

Paying conference delegates who advise E-reward.co.uk of their cancellation in writing via email (to paul@e-reward.co.uk) before 12 noon, 22 August 2025 will have their fees refunded – less an administration charge of 25% of the course fees. No refund will be made for cancellations received after that date. Failure to attend the conference will be subject to the same terms.

Name changes

Substitutions with employees from your organisation are welcome at any time at no extra charge. You must email any substitutions (to paul@e-reward.co.uk) prior to the date of the Event.

Fees for delegate tickets

  • Guest delegate fee: £0.00
  • Paying delegate fee: £695.00/£995 + VAT per delegate, plus credit card fees where applicable. All bookings are subject to VAT taxed at 20%.

Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event, as well as conference materials. Your ticket includes coffees, teas, lunch, plus attendance at our drinks reception.

Event cancellations and amendments

The Event programme is correct at the time of going to press. E-reward.co.uk Ltd reserves the right to change the format, speakers, venue location and programme or any other aspect of the Event at any time and for any reason, whether or not due to a Force Majeure event, in each case without liability.

‘Force Majeure Event’ means any event arising that is beyond the reasonable control of E-reward.co.uk Ltd including (without limitation) speaker or participant cancellation or withdrawal, supplier or contractor failure, venue damage or cancellation, health scares, industrial dispute, governmental regulations or action, military action, fire, flood, disaster, civil riot, acts of terrorism or war.

E-reward.co.uk Ltd reserves the right to change the date or cancel an Event at any time and for any reason without notice. Where circumstances force E-reward.co.uk to cancel an Event, E-reward.co.uk Ltd shall offer you the option of attending any rearranged Event that E-reward.co.uk Ltd chooses to organise.

If you do not wish to accept this offer, then you will (as your sole remedy) be entitled, at your discretion, to receive either a credit note or a refund in respect of your fees received by E-reward.co.uk Ltd for that particular Event.

However, where the Event is postponed for reasons due to a Force Majeure event, any of your fees received by E-reward. co.uk Ltd shall be applied to any rearranged or rescheduled Event and all these Terms and Conditions shall apply to any such transferred booking.

To the fullest extent permitted by the applicable law, E-reward.co.uk Ltd shall not be liable to you for any loss, delay, damage or other liability incurred resulting from or arising in connection with the cancellation or date change of the Event howsoever arising or any venue change.

For the avoidance of doubt, you acknowledge and agree that should the Event date be changed or cancelled, E-reward.co.uk Ltd is not liable for any travel or accommodation costs you may have incurred.

Disclaimers

To the fullest extent permitted by the applicable law, E-reward.co.uk Ltd excludes:

  • all liability for loss, injury or damage to persons or property at the Event;
  • all indemnities, warranties, representations, terms and conditions (whether express or implied); and
  • any actual or alleged indirect loss or consequential loss howsoever arising suffered by you or any loss of profits, anticipated profits, savings, loss of business revenue, loss of business, loss of opportunity, loss of goodwill, or any other type of economic loss (whether direct or indirect).

If E-reward.co.uk Ltd is liable to you for any reason, its total liability to you in relation to the Events (whether under these terms or conditions or otherwise) is limited to the amount of your fees received by E-reward. co.uk Ltd.

Views expressed by the Event speakers are their own. All advice provided at this Event is for general guidance only. Any Event delegates relying on information or advice given in the Event of such training do so at their own risk.

E-reward.co.uk reserves the right to amend these terms and conditions from time to time. However, you will be subject to the terms and conditions in force at the time you submit your registration.

Last updated 14 July 2025.