Sales Compensation Summit 2025: Brussels
Exhibition Information

Sign up to listen to the latest insights into leading-edge practices for sales compensation. 70 free tickets for in-house practitioners – no hidden costs. Event will not be recorded. In-person only.

SALES COMPENSATION SUMMIT 2025 | BRUSSELS

THE FOUNDATIONS OF WHAT MAKES A SALES COMPENSATION PROGRAMME GREAT

Tuesday 20 May 2025

DoubleTree by Hilton Brussels City

FEATURING: ALEXANDER GROUP

  • Europe’s biggest conference dedicated to sales compensation is back for its eighth successful year with a day in Brussels.
  • Redesigned, refreshed content and format for 2025 including the world-respected wisdom of Alexander Group.
  • Hosted by E-reward, Europe’s biggest sales compensation conference showcases the best way to get sales compensation right.

Join your industry colleagues for these two best-practice summits, designed to bring together sales compensation professionals, industry experts and vendors. It will provide a platform for information sharing and allow you to gather intelligence on sales compensation developments, sharing experiences, challenges and solutions.


FIRST 70 APPROVED APPLICANTS ARE ENTITLED TO A FREE VIP TICKET

£595.00 + VAT per delegate to attend (consultants, suppliers etc).

Complimentary places are limited at this event.

But if you have responsibility for sales compensation in your organisation, apply for one of our 100 FREE places.

Who qualifies for a free ticket?

We have 70 free tickets reserved for senior reward, HR, sales operations and finance managers (in-house only), such as:

Sales Comp Brussels 2025

Head of Reward
Director, Compensation
Director, Sales Compensation
Reward Manager
Sales Incentive Manager
HR Director
Director, Sales Operations
Sales Director
Finance Director
Vice President, Finance

Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this one-day event. Your ticket includes coffees, teas, lunch, attendance at our drinks reception, as well as conference materials. Travel and accommodation are not included.

Download the conference brochure: click here


LED BY ALEXANDER GROUP

Alexander Group logo

Alexander Group has helped thousands of clients, including worldwide sales organisations, realise the full benefits of effective sales compensation programmes to attract, retain and reward best-in-class sales talent to grow their businesses profitably. Recognised as the experts in sales compensation, our consultants partner with our clients to assess, align, design and implement robust sales compensation programmes. Alexander Group uncovers the potential of your sales compensation programme by comparing your plans against market practices and our powerful set of industry benchmarks.The result is a compensation programme that motivates sellers while maximizing your investment.



HEADLINE SPONSOR

Xactly logo

Xactly provides the only AI-powered platform that combines revenue intelligence and sales performance management so organisations can unlock their full revenue potential. Backed by two decades of pay and performance data, Xactly’s Intelligent Revenue Platform is designed for finance, revenue, compensation, and sales leaders who want to drive quality, sustainable revenue.

To learn more about Xactly and the latest issues and trends in revenue intelligence, visit us at XactlyCorp.com, follow our blog, and connect with us on LinkedIn.

Tel: +1-866-469-2285

Email: www.xactlycorp.com/request-demo

Web: www.xactlycorp.com

GOLD SPONSORS

OpenSymmetry logo

OpenSymmetry is an independent global consulting firm specialising in planning, implementing, and optimising leading sales performance management technology solutions. OpenSymmetry partners with clients driving operational efficiency in support of sales strategy.

OpenSymmetry has completed projects for more than 2,500 companies around the world ranging in size, scope, and complexity across multiple industries. OpenSymmetry is headquartered in Austin, Texas, with offices in the United Kingdom and India.

Tel: +44 (0) 800 756 6736

Email: os_info@opensymmetry.com or adam.thorn@opensymmetry.com

Web: www.opensymmetry.com



Akeron Srl transforms business challenges into digital solutions through innovative and flexible software that improves efficiency, decision-making and business performance. Headquartered in Lucca, Italy, with offices in Paris, London and New York, Akeron helps companies achieve their strategic goals. Today, it is the trusted partner of over 500 customers of all sizes and sectors, including Lavazza, Intesa Sanpaolo Private Banking, Optimize RX, Amadori, Prada, Mutti, Rummo, Randstad and many others.

Tel: +39 0583 15284

Email: marketingakeron@akeron.com

Web: www.akeron.com


WHAT YOU WILL LEARN

Ten topics covered in Brussels include:

  • What makes a great sales compensation programme.
  • From the horse’s mouth. Sales compensation leaders today tell what the leaders tomorrow will need.
  • Get your programme spot on first time.
  • Creating your change management blueprint.
  • Deep dive – the best practices for managing an effective and efficient sales comp organisation.
  • Balancing pay and performance in your organisation
  • Don’t sweat the small stuff - terms and conditions.
  • How to leverage sales compensation analytics and dashboards.
  • Engine maintenance – your crucial mid-year programme checklist.
  • Crystal ball time. A look into 2026.


ENROL NOW

  • £0.00: First 70 delegates (in-house sales compensation practitioners only ) are entitled to a FREE VIP ticket.
  • £495.00 GBP + VAT: Numbers 71-90 delegates (in-house sales compensation practitioners only).
  • £595 + VAT: Consultants etc.

Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event.

Your ticket includes coffees, teas, lunch and attendance at our drinks reception. Travel and accommodation are not included.


WHO QUALIFIES FOR A FREE TICKET?

If you are a practitioner involved in sales compensation programmes in your organisation, apply now for one of our 70 complimentary places.

There are 70 free tickets at this event reserved for senior sales compensation, reward, HR, sales operations and finance managers (in-house only):

  • Head of Reward; Director, Compensation; Director, Sales Compensation
  • Reward Manager; Sales Incentive Manager
  • HR Director
  • Director, Sales Operations; Sales Director
  • Finance Director; Vice President, Finance

WHO SHOULD ATTEND

Don’t miss this one-of-a-kind conference offered to the UK and European sales compensation community. Hear new insights into leading-edge practices for this mission-critical pay programme from the world’s leading expert in sales compensation solutions.

If you are in sales leadership, sales operations, HR or finance, this is the event for you. Network with other leading practitioners, gain insight from our subject matter experts.

We expect a mid/senior audience of 70+ practitioners with responsibility for sales compensation employed by some of the major brands and forward-thinking organisations in the UK and mainland Europe.

THE CONFERENCE PROGRAMME

BRUSSELS | 20 MAY 2025

DAY 1 OF 1

The foundations of what makes a sales compensation programme great – some broad principles.

MORNING SESSIONS


AFTERNOON SESSIONS

tbc

MATT BARTELS
MATT BARTELS
Principal, Sales Compensation Practice Lead, Alexander Group

Matt has 25 years of sales compensation and consulting experience. As the leader of Alexander Group’s global sales compensation practice, he works with clients to drive enhanced growth strategies and create world-class performance management programmes.

His focus includes building a robust community of revenue and sales compensation leaders, along with the firm’s sales compensation and performance management research efforts, curating and expanding the industry’s leading sales compensation practices benchmark database and innovating the firm’s sales compensation offerings and services. Matt is a frequent speaker on the topics of sales compensation, performance management and talent strategy.

DASHON CATLETT
DASHON CATLETT
Director, Alexander Group

Dashon is a Director in the London office. He works with clients in multiple industries, including health insurance, technology, financial services, distribution, and life sciences. Dashon has completed numerous projects related to account segmentation, job role design, sales force sizing, territory deployment, and incentive compensation design.

Prior to joining Alexander Group, Dashon worked on the sales effectiveness and client development teams at American Express. He is a Certified Sales Compensation Professional (CSCP) and leads the firm’s EMEA sales compensation community efforts.

EVA  EL HADDAD
EVA EL HADDAD
Manager, Alexander Group

Evelyne is a Manager in the London office. Eva works with client leaders in sales, marketing, finance and human resources to solve revenue growth challenges. She designs and conducts fact-finding activities to understand client objectives and issues. She participates in and leads client meetings to present recommendations and consulting deliverables. Eva manages business analyst and associate consultant resources at the Alexander Group on project engagements.

Prior to joining Alexander Group, Eva spent over nine years in Société Générale in various roles including market risk, treasury, fixed income trading and M&A both in Paris and Beirut.

PARKER  HOFFMAN
PARKER HOFFMAN
Manager, Alexander Group

Parker is a Manager in the London office. He works with client leaders in sales, marketing, finance and human resources to solve revenue growth challenges across multiple business units and geographies. He designs and conducts fact-finding activities to understand client objectives and issues, creates concise messages and narratives for an executive audience level, and leads client meetings to present recommendations and drive consensus. Parker manages business analyst, associate consultant and senior consulting resources at the Alexander Group on project engagements.

Prior to joining Alexander Group, Parker gained two years of professional consultative selling experience in the sports and entertainment (Miami Marlins) and telecommunication (Granite Telecom) industries.

JAMIE  RILEY
JAMIE RILEY
Principal, Region Manager, Alexander Group

Jamie is a Principal and region manager of the firm’s London office, with responsibility for EMEA client account management and project work. He has led a variety of project types including segmentation, coverage, job design, sales compensation projects with a focus on transformation projects across the globe. Jamie is a recognised expert on sales compensation and frequent speaker on the subject.

KYLE  UEBELHOR
KYLE UEBELHOR
Principal, Manufacturing and Distribution Practice Lead, Alexander Group

Kyle’s clients include leading companies throughout manufacturing and wholesale/distribution. By applying deep industry expertise and a pragmatic approach to each situation, he helps companies achieve their organic growth objectives. Kyle frequently speaks on commercial talent, sales compensation and sales enablement topics. He has authored several articles and white papers including The Power of Playbooks: Execute your vision and most recently Digitizing the Revenue Growth Model.

ELIZABETH  WATSON
ELIZABETH WATSON
Principal, Alexander Group

Elizabeth is a Principal in the London office. She works with clients across multiple industries, including manufacturing, distribution, and health care. Recently, Elizabeth was involved with a full sales transformation for a leading healthcare company where she led go-to-customer strategy optimisation and change management efforts. She also has experience leading sales organisation assessments, job role design, and compensation assessment and design.

Elizabeth is a Certified Sales Compensation Professional (CSCP) and leads the firm’s EMEA women revenue leaders’ community.

MEET OUR SPONSORS

As you can imagine, hosting a large full-day conference in Brussels with lots of lovely food and a drinks reception and completely free attendance for 70+ guests costs a huge amount of money. This is where our sponsors come in. They have generously funded the cost of the event so that we can offer many free places for delegates. All of our sponsors work within the sales compensation field too so we hope you enjoy their specific sessions and please do chat with them if you can. It’s events like this that are so important in keeping our profession as up to date and respected as it is.

Thanks again to all of our sponsors, without whom this event could not happen each year!

HEADLINE SPONSOR

Xactly logo

Xactly provides the only AI-powered platform that combines revenue intelligence and sales performance management so organisations can unlock their full revenue potential. Backed by two decades of pay and performance data, Xactly’s Intelligent Revenue Platform is designed for finance, revenue, compensation, and sales leaders who want to drive quality, sustainable revenue.

To learn more about Xactly and the latest issues and trends in revenue intelligence, visit us at XactlyCorp.com, follow our blog, and connect with us on LinkedIn.

Tel: +1-866-469-2285

Email: www.xactlycorp.com/request-demo

Web: www.xactlycorp.com


GOLD SPONSORS

OpenSymmetry logo

OpenSymmetry is an independent global consulting firm specialising in planning, implementing, and optimising leading sales performance management technology solutions. OpenSymmetry partners with clients driving operational efficiency in support of sales strategy.

OpenSymmetry has completed projects for more than 2,500 companies around the world ranging in size, scope, and complexity across multiple industries. OpenSymmetry is headquartered in Austin, Texas, with offices in the United Kingdom and India.

Tel: +44 (0) 800 756 6736

Email: os_info@opensymmetry.com or adam.thorn@opensymmetry.com

Web: www.opensymmetry.com



Akeron Srl transforms business challenges into digital solutions through innovative and flexible software that improves efficiency, decision-making and business performance. Headquartered in Lucca, Italy, with offices in Paris, London and New York, Akeron helps companies achieve their strategic goals. Today, it is the trusted partner of over 500 customers of all sizes and sectors, including Lavazza, Intesa Sanpaolo Private Banking, Optimize RX, Amadori, Prada, Mutti, Rummo, Randstad and many others.

Tel: +39 0583 15284

Email: marketingakeron@akeron.com

Web: www.akeron.com


THE BRUSSELS VENUE

DoubleTree by Hilton Brussels City

Rue Gineste 3, 1210 Bruxelles

www.hilton.com/en/hotels/brudtdi-doubletree-brussels-city

Brussels offers a rich blend of history, culture, and modernity. The DoubleTree by Hilton Brussels City is conveniently located near the city centre. Walking to attractions like the Grand Place – the heart of Brussels – takes approximately 20 minutes. Along the way, you will pass lively streets, charming cafés, and beautiful Art Nouveau architecture, immersing yourself in the vibrant atmosphere of the city. This central location makes it ideal for exploring Brussels on foot while staying close to the event.

From the majestic Grand Place to the world-famous Atomium, the city is a hub for international business, culinary excellence, and cultural discovery. With its central location and excellent connectivity, the DoubleTree by Hilton is the perfect choice for our first Sales Compensation Summit in mainland Europe.

GETTING THERE

The Eurostar terminal at Brussels Midi/Zuid Station is a short journey to the DoubleTree hotel – approximately 20 minutes by taxi or a 15-minute metro ride via line 2 or 6 to Rogier station, which is a five-minute walk from the venue.

Travelling from London and cities across Europe to Brussels Midi/Zuid Station is simple and speedy. For example, go direct from Kings Cross St Pancras to Brussels city centre in just two hours; 2.5 hours from Amsterdam; 1.5 hours from Paris.

Travellers arriving at Brussels Airport can reach the hotel in 25 minutes by taxi or opt for the train to Brussels North station, followed by a short taxi or 10-minute walk.

  • Brussels Airport: 13 km.
  • Brussels South Charleroi Airport: 62 km.



THE FOLLOWING TERMS AND CONDITIONS APPLY TO THE DELIVERY OF THIS EVENT

The Sales Compensation Summit 2025: Brussels (Event) is offered to attendees at no cost or at heavily discounted rates because it is Sponsored by outside parties who have generously funded the speaker fees and the cost of the conference venue and catering so that we can offer free places for 70 delegates.

The outside Sponsor will receive a list of those who registered to attend the Event (name, job title, organisation, postal address, email and phone number). You may therefore receive periodic emails and postal correspondence from these reputable companies.

By submitting your registration to attend the Event you agree to be bound by these terms to the exclusion of all other terms. If you do not agree to be bound by these terms E-reward.co.uk Ltd will be unable to accept your registration.

Please read these terms and conditions carefully as they contain important information.

These terms and conditions apply between the person, firm, company or other entity specified on your booking form and E-reward.co.uk Ltd (company number: 4281768). Registered in England and Wales. Registered office 33 Denby Lane, Heaton Chapel, Stockport SK4 2RA, United Kingdom for delegate registrations for E-reward Conferences specified on your booking form (‘Event’).

You understand that by registering to attend the Event, you consent that your Personal Data as disclosed when registering will be shared with conference Sponsors.

You understand that conference Sponsors will use the Personal Data for marketing purposes in relation to the conference the attendees are registered.

You consent to the transfer to and further use and processing by the Sponsor of your Personal Data in compliance with all applicable Personal Data and privacy laws and regulations.

You consent to this Personal Data being used to contact you about their products or services and understand that this partner or sponsor may transfer this data outside of the UK for these purposes and you consent to such transfer of your data.

By registering to attend you confirm that you agree to our terms and conditions applicable to your visit at our Event and acknowledge we will share Personal Data which you provide to us with selected third parties who fund this event.

You also understand and agree that your Personal Data may be held and used by the organiser of this event, and any third-party hosting provider acting on its behalf, in order to stage the event and to analyse visitor experience with a view to improving the event experience for participants.

Guest tickets

Complimentary places are offered on the acceptance of the condition that if you are no longer able to attend, you notify E-reward.co.uk in writing by email (to paul@e-reward.co.uk) no later than 12 noon, 21 April 2025. Should you fail to notify us in writing by this date you agree to pay a cancellation ‘hospitality’ charge of £145.00 + VAT to cover the catering charges. Failure to attend the event will be subject to the same terms. Name changes are accepted at any time before the event.

Paying delegates (i.e. non-complimentary tickets)

Paying conference delegates who advise E-reward.co.uk of their cancellation in writing via email (to paul@e-reward.co.uk) before 12 noon, 21 April 2025 will have their fees refunded – less an administration charge of 25% of the course fees. No refund will be made for cancellations received after that date. Failure to attend the conference will be subject to the same terms.

Name changes

Substitutions with employees from your organisation are welcome at any time at no extra charge. You must email any substitutions (to paul@e-reward.co.uk) prior to the date of the Event.

Fees for delegate tickets

Guest delegate fee: £0.00

Paying delegate fee: £495.00/£595 + VAT per delegate, plus credit card fees where applicable. All bookings are subject to VAT taxed at 20%.

Each conference ticket gives you attendance for one person only to all of the speaker presentations for the duration of this event, as well as conference materials. Your ticket includes coffees, teas, lunch, plus attendance at our drinks reception.

Event cancellations and amendments

The Event programme is correct at the time of going to press. E-reward.co.uk Ltd reserves the right to change the format, speakers, venue location and programme or any other aspect of the Event at any time and for any reason, whether or not due to a Force Majeure event, in each case without liability.

‘Force Majeure Event’ means any event arising that is beyond the reasonable control of E-reward.co.uk Ltd including (without limitation) speaker or participant cancellation or withdrawal, supplier or contractor failure, venue damage or cancellation, health scares, industrial dispute, governmental regulations or action, military action, fire, flood, disaster, civil riot, acts of terrorism or war.

E-reward.co.uk Ltd reserves the right to change the date or cancel an Event at any time and for any reason without notice. Where circumstances force E-reward.co.uk to cancel an Event, E-reward.co.uk Ltd shall offer you the option of attending any rearranged Event that E-reward.co.uk Ltd chooses to organise.

If you do not wish to accept this offer, then you will (as your sole remedy) be entitled, at your discretion, to receive either a credit note or a refund in respect of your fees received by E-reward.co.uk Ltd for that particular Event.

However, where the Event is postponed for reasons due to a Force Majeure event, any of your fees received by E-reward. co.uk Ltd shall be applied to any rearranged or rescheduled Event and all these Terms and Conditions shall apply to any such transferred booking.

To the fullest extent permitted by the applicable law, E-reward.co.uk Ltd shall not be liable to you for any loss, delay, damage or other liability incurred resulting from or arising in connection with the cancellation or date change of the Event howsoever arising or any venue change.

For the avoidance of doubt, you acknowledge and agree that should the Event date be changed or cancelled, E-reward.co.uk Ltd is not liable for any travel or accommodation costs you may have incurred.

Disclaimers

To the fullest extent permitted by the applicable law, E-reward.co.uk Ltd excludes:

all liability for loss, injury or damage to persons or property at the Event;

all indemnities, warranties, representations, terms and conditions (whether express or implied); and

any actual or alleged indirect loss or consequential loss howsoever arising suffered by you or any loss of profits, anticipated profits, savings, loss of business revenue, loss of business, loss of opportunity, loss of goodwill, or any other type of economic loss (whether direct or indirect).

If E-reward.co.uk Ltd is liable to you for any reason, its total liability to you in relation to the Events (whether under these terms or conditions or otherwise) is limited to the amount of your fees received by E-reward. co.uk Ltd.

Views expressed by the Event speakers are their own. All advice provided at this Event is for general guidance only. Any Event delegates relying on information or advice given in the Event of such training do so at their own risk.

E-reward.co.uk reserves the right to amend these terms and conditions from time to time. However, you will be subject to the terms and conditions in force at the time you submit your registration.