Mastering the ‘Art’ Of Communicating with Impact
Course Information

Two-day class instructed and developed by Debra Corey, author, global rewards director and employee engagement rebel.

Date: 26th & 27th June 2019.
Location: London.
Duration: Two days, 9am to 5pm.
Format: Classroom course, maximum of 20 attendees.
Fees: £1,095 + VAT per delegate – £995 + VAT if you book before 31st January 2019.

OVERVIEW

Did you know that on average we only remember 10% of what we have heard or read by the end of the week? That’s right, 90% is forgotten in just a week! Add to this that employee communication has been proven to be one of the key factors leading to trust and employee engagement between employees and businesses, and what does this mean? It’s vital that if we want a workforce that is informed and engaged, we need to communicate effectively and with impact, or we will never meet our company’s objectives.

And it’s not just downstream, to our employees, but upstream to our leadership team or Boards. How do we prepare and communicate our business cases in a way so they will buy into and support our proposals?

This highly-interactive classroom course is designed around the IMPACT communication model which Debra developed and showcased in her widely-acclaimed book, Build it: The Rebel Playbook. Clear learning outcomes are defined along with a training syllabus, objectives and course content.

  • Day 1 focuses on the strategic, tactical and operational components of the IMPACT communication model.
  • Day 2 largely comprises a fascinating interactive group exercise based on a fictitious business case study, pulling together all the learnings from Day 1 experientially. It also includes an exercise to help you master the key skills required to build and deliver a business case to your board.

To ensure that this fun course really fits your learning needs, delegates will be asked to complete a brief survey prior to the class to identify your specific knowledge gaps and training requirements. We will also uncover any communication challenges you have in your business. Delivery of the content will then be tailored accordingly.

YOUR TUTOR

Debra Corey, Author, Speaker, Instructor and former Global Rewards Director.

Debra has over 30 years’ experience working as a global reward, engagement and communications specialist. Her career spans many blue-chip global organisations, across most sectors and internationally such as Gap Inc., Honeywell, Merlin Entertainment and Reward Gateway. In recent years she’s moved into what Debra calls the ‘pay it forward’ part of her career, which involves writing best-selling books and speaking and teaching across the world, sharing her insights, knowledge and expertise.

Debra is the co-author of Build it: The Rebel Playbook for world-class employee engagement, and author of Effective HR Communication. Both books provide practical tools, tips and stories which are intended to inspire you to take action.

PURPOSE AND AIMS OF THE COURSE

  • Acquire both theoretical understanding and practical application of how to communicate reward and HR programmes effectively to your workforce.
  • Examine, discuss and ‘play with’ different communication approaches and methods – learning how to decide and develop those that will make the biggest impact at your organisation.
  • Discuss and debate the challenges and pitfalls of communication, understanding how and when to avoid them.
  • Hear real-life stories of what companies have done to achieve their communication objectives.
  • Get tips to help you go back and immediately make a difference at your company.
  • Gain an understanding of how to communicate effectively upward, practicing how to develop and deliver a business case that will get your leadership team ‘on board’.

WHAT YOU WILL GAIN FROM THIS COURSE

On completion of this course you will be able to:

  • Understand the importance of communication, and the role it has to play in employee engagement.
  • Utilise a proven communication methodology which will help you and your organisation communicate with impact to your workforce.
  • Explore the different approaches and tools that can be used in order to communicate effectively, understanding when and how to use them.
  • Design and implement fit-for-purpose communication campaigns that will meet your objectives.
  • Successfully develop and deliver a business case to senior leadership teams to gain their approval.

Participants will receive a copy of Debra’s book, Effective HR Communication: A framework for communicating HR programmes with impact.

COURSE PROGRAMME


DAY 1

Registration 8.30am to 9.00am

Part 1: The role of communication in employee engagement – 9.00am to 10.30am
  • Exploring employee engagement in the workplace.
  • Understanding the critical role communication has to play in engagement.
  • Introducing the IMPACT communications model.
Part 2: Unpacking the model – 10.30am to 12.30pm
  • Step-by-step discussion of the first three elements of the IMPACT model.
  • Interactive group exercise using a fictitious case study to apply each of the elements.

Lunch: 12.30pm to 1.30pm

Part 3: Unpacking the model – 1.30pm to 3.30pm
  • Step-by-step discussion of the second three elements of the IMPACT model.
  • Interactive group exercise using a fictitious case study to apply each of the elements.
Part 4: Open and honest communication – 3.30pm to 5.00pm
  • Understanding the importance of open and honest communication.
  • Interactive group exercise using fictitious case studies to apply this concept.
End Day 1 approx.5.00pm


DAY 2

Part 1: How to build a business case – 9.00am to 10.00am
  • Understanding how to develop a business case.
  • Group exercise to practise developing and presenting a business case.
Part 2: Group exercise – 10.00am to 12.30pm
  • Interactive group exercise using fictitious case studies which delegate teams can select.
  • This exercise will give delegates the opportunity to bring to life the first three elements of the IMPACT model taught in Day 1.

Lunch: 12.30pm to 1.30pm

Part 3: Group exercise – 1.30pm to 3.00pm
  • Interactive group exercise using fictitious case studies which delegate teams can select.
  • This exercise will give delegates the opportunity to bring to life the second three elements of the IMPACT model taught in Day 1.
Part 4: Show and tell – 3.00pm to 4.30pm
  • Interactive group exercise where delegates will share examples of what they have done previously at their companies.
  • This exercise will give delegates the opportunity to assess against the model and learnings what could be done differently in the future.
Part 5: Feedback – 4.30pm to 5.00pm
  • Structured feedback on the whole course and course evaluation sheets completed

Debra Coey image

Debra Corey

Author, Speaker, Instructor and former Global Rewards Director.

Debra has over 30 years’ experience working as a global reward, engagement and communications specialist. Her career spans many blue-chip global organisations, across most sectors and internationally such as Gap Inc., Honeywell, Merlin Entertainment and Reward Gateway. In recent years she’s moved into what Debra calls the ‘pay it forward’ part of her career, which involves writing best-selling books and speaking and teaching across the world, sharing her insights, knowledge and expertise.

Debra is the co-author of Build it: The Rebel Playbook for world-class employee engagement, and author of Effective HR Communication. Both books provide practical tools, tips and stories which are intended to inspire you to take action.

TBC

COURSE PROGRAMME

DAY 1

Registration 8.30am to 9.00am

Part 1: The role of communication in employee engagement – 9.00am to 10.30am
  • Exploring employee engagement in the workplace.
  • Understanding the critical role communication has to play in engagement.
  • Introducing the IMPACT communications model.
Part 2: Unpacking the model – 10.30am to 12.30pm
  • Step-by-step discussion of the first three elements of the IMPACT model.
  • Interactive group exercise using a fictitious case study to apply each of the elements.

Lunch: 12.30pm to 1.30pm

Part 3: Unpacking the model – 1.30pm to 3.30pm
  • Step-by-step discussion of the second three elements of the IMPACT model.
  • Interactive group exercise using a fictitious case study to apply each of the elements.
Part 4: Open and honest communication – 3.30pm to 5.00pm
  • Understanding the importance of open and honest communication.
  • Interactive group exercise using fictitious case studies to apply this concept.
End Day 1 approx.5.00pm

DAY 2

Part 1: How to build a business case – 9.00am to 10.00am
  • Understanding how to develop a business case.
  • Group exercise to practise developing and presenting a business case.
Part 2: Group exercise – 10.00am to 12.30pm
  • Interactive group exercise using fictitious case studies which delegate teams can select.
  • This exercise will give delegates the opportunity to bring to life the first three elements of the IMPACT model taught in Day 1.

Lunch: 12.30pm to 1.30pm

Part 3: Group exercise – 1.30pm to 3.00pm
  • Interactive group exercise using fictitious case studies which delegate teams can select.
  • This exercise will give delegates the opportunity to bring to life the second three elements of the IMPACT model taught in Day 1.
Part 4: Show and tell – 3.00pm to 4.30pm
  • Interactive group exercise where delegates will share examples of what they have done previously at their companies.
  • This exercise will give delegates the opportunity to assess against the model and learnings what could be done differently in the future.
Part 5: Feedback – 4.30pm to 5.00pm
  • Structured feedback on the whole course and course evaluation sheets completed

Next class:
London 26/06/2019 - 27/06/2019

TBC