Get Sales Compensation Right: David Cichelli’s Masterclass
Course Information

Two-day masterclass in creating powerful sales compensation solutions. Ideal for reward, sales management, HR, sales operations and finance professionals. Presented by sales compensation guru David Cichelli.

Date: 6-7 November 2024.
Location: London (in-person only).
Duration: Two days, 9am to 4pm (UK).
Format: In-person classroom course.
Fees: £1,150 + VAT per delegate.
Download brochure: click here

E-reward is delighted to bring you this high value two-day sales compensation class to London. Sales compensation guru David Cichelli will lead this live (in-person only) session.

Bring all important stakeholders to this session. We offer team discounts for two or more from the same company. It’s best to have a shared learning experience among sales, product management, finance and HR.

Revenue leaders want to know:

  • What is the best way to motivate the sales team?
  • What are best practices in sales compensation design?
  • How best to ensure the sales compensation programme is aligned with business strategy?
  • What formulas work? Which ones should we use?
  • How should we communicate the new pay plan to the sellers?

Sales leaders agree having the right sales compensation plan is a critical element in the sales management process. Additional factors contribute to outstanding sales performance: the right talent, great leaders, engaged sales managers, impactful sales training, and exceptional digital tools.

The sales compensation plan contributes as an important management programme to drive sales success. However, if not structured properly, the sales pay plan could negatively impact sales performance.

Sales organisations are complex entities serving two demanding constituents: product divisions and buyers. Product divisions have ambitions for their products: sales volume, types of customers, price points, solution configuration and competitive market presence. Customer buying preferences are unique and frequently changing. Revenue teams sit between product divisions and customers. Outstanding sales results are the outcome of the sales teams’ successful efforts to serve these two populations.

Using universal and vetted incentive design principles, sales compensation designers craft and update sales compensation plans to ensure alignment between product divisions’ strategies and target customer buyer preferences.


Certified Sales Compensation Professional (CSCP)?

This sales compensation masterclass will help you prepare for WorldatWork’s sales compensation certification test (also provided by E-reward). Topics covered in the masterclass appear on the CSCP exam. Additionally, David will provide a checklist of test topics. Along with your practitioner experience, independent readings, and this course you will be best equipped to pass the CSCP exam.


HOW WILL IT BENEFIT YOU

David Cichelli is the world-leading authority in sales compensation design. He will share how to create high impact pay plans. Do not miss this opportunity to learn from one of the most popular presenters in sales compensation.

Whether you are seeking to increase your professional competencies or undertake a redesign effort at your company, this is the right programme for you.

Our two-day masterclass provides you with the tools to evaluate, design and deploy world-class sales compensation plans.

For many, the new fiscal year begins 1 January 2025. It’s not too late to get your sales compensation plans aligned with your business goals for 2025.

WHAT WILL YOU LEARN?

  • Learn how to create compelling incentive programmes for the revenue team.
  • Learn key concepts in sales compensation.
  • Understand how to design powerful sales compensation solutions.

WHO SHOULD ATTEND?

This is a perfect course for new sales compensation specialists, project leaders and experienced professionals. Our shared objective: Improve sales force performance.

Invite your sales compensation stakeholders from sales, sales operations, HR and finance. They will thank you!

ASSESMENTS

There is no exam or qualification awarded.

PROGRAMME

Sales compensation works! Sales personnel pay attention to their sales compensation plans. Sellers seek to achieve and exceed their sales goals. They wish to maximise their earnings.

A well-designed sales compensation plan will increase performance, reward the better performers and help the company achieve its sales objectives.

This workshop will include such topics as:

  • Why sales compensation
  • Sales compensation supports job accountabilities
  • Sales compensation concepts: key terms
  • Sales compensation policy guidelines
  • Formula types
  • Base pay management
  • Quotas
  • Modelling and costing
  • Annual programme review
  • Plan examples


LOOK AT DAVID’S GREAT FEEDBACK

‘Silicon Valley Compensation Association has had the pleasure of working with David on many developmental programmes over the years. In every case, we've seen great interest from our compensation community, and he has always delivered compelling, informative and energetic sessions that our attendees really respond to. This past May was no exception as he presented a six-hour Sales Compensation Workshop to a packed house.’ – Chris Ragali, Cisco.
‘David has presented to the Twin Cities Compensation Network on a number of occasions and is one of our favourite speakers. Our membership covers the spectrum of new and seasoned professionals. David presents in a way that is engaging and accessible for the entire group. The information he shared is current, and timely. We're grateful to have such a credible and renowned expert share his experience and research with us and look forward to welcoming him back in the future.’ – Joshua Lemon, Resideo.
‘David has presented the topic of sales compensation several times to the Columbus Compensation Association and our members. David not only possesses a wealth of knowledge on the topic, but he also presents the information in a way that is easy to understand. David engages the audience in a way that maximises the connection to him personally as well as to the subject matter. David exemplifies professionalism in how he articulates the current issues and trends in addition to talking about the history of sales compensation and best practice principles.’ – Mark Conwell, Guide Well Source.
‘ Our local WorldatWork chapter, the Compensation & Benefits Network of Greater St. Louis, recently hosted David Cichelli to spotlight one of our programming events. David led a webinar on sales compensation challenges and solutions and delivered amazing insights. He is such a natural, engaging, and excellent speaker. The content and presentation he shared with our network was detailed, informative, intuitive, and packed with best practices and recommendations.’ – Genevieve Pascoe, Charter Communications.
‘As the Program Chair, and now President of Arizona Total Rewards Association, it has been my privilege to interact with David in his capacity as a sales compensation evangelist. David is always willing to speak at our regular meetings and collaborates with our team to pick the right message for the right time. He has spoken on a variety of topics and is generous with his time, knowledge, jokes (haha), and typically has a book or two to raffle off to the audience! David makes it possible to understand sales compensation, by breaking down the pieces into small nuggets . . . easily digested. Each bit of information leaves you hungry for the next, and soon you have a good grasp of the whole process and the mechanics behind it.’ – Sheila Krueger.

LOOK AT THE GREAT FEEDBACK DAVID RECEIVED AT THE E-REWARD SALES COMPENSATION SUMMIT, JUNE 2024

‘Fabulous two days spent at the Sales Compensation Summit 2024. So fortunate to have had the opportunity to benefit from a masterclass by the sales compensation guru himself David Cichelli.’
‘Found the David Cichelli sessions brilliant. Going back to basics, understanding the terminology, how to have the conversations with stake holders etc.’
‘So much useful content – and I loved the way David Cichelli presented it to us!’
‘David Cichelli was GOLD.’
‘One of the best yet! I really enjoyed this. Thanks to all the organisers and vendors and of course David Cichelli for his insights into best practices.’
‘The structure was great and empowering. It demystified sales compensation and I'm more knowledgeable than when I came in.’

How delegates rated David’s five sessions at the conference . . .

How sales compensation evolves with company growth
  • Quality of speaker? 96%
  • Quality of content? 93%
Sales jobs and pay plans
  • Quality of speaker? 95%
  • Quality of content? 94%
What pay plan assessment will tell you
  • Quality of speaker? 95%
  • Quality of content? 93%
Sales compensation building codes
  • Quality of speaker? 96%
  • Quality of content? 96%
Sales compensation design is an annual process
  • Quality of speaker? 95%
  • Quality of content? 95%


ENROL NOW

Bring all important stakeholders to this session. We offer team discounts for two or more from the same company. It’s best to have a shared learning experience among sales, product management, finance and HR.

£1,150.00 GBP (+ VAT) for first delegate. Contact E-reward for more information about our team discounts.

Each ticket covers attendance for one person only for the duration of this two-day course programme and includes course materials and a light lunch, plus teas and coffees.

David Cichelli
Revenue growth consultant

David is a revenue growth consultant. David helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation.

He is author of McGraw Hill’s Compensating the Sales Force and Revenue Growth Model: Chief Revenue Officer’s Guide to B2B Sales Success. David holds an undergraduate degree from Pennsylvania State University and a graduate degree from Michigan State University.

Connect with him on LinkedIn: www.linkedin.com/in/david-cichelli-1030a823/

VENUE AND ADMIN. DETAILS

The venue

Central London – venue to be confirmed.

London airports

London is served by five main airports, from the UK's main gateway at London Heathrow to London City Airport in the Docklands. For information on getting to and from London airports to Holborn in central London, visit Transport for London at www.tfl.gov.uk

Special requirements

Please let us know if you have any special requirements as soon as possible so we can plan accordingly.

Hotel accommodation

Delegates are responsible for their own accommodation.

Do you need a visa?

A questionnaire on the UK Border Agency web site will help you to decide whether you need to obtain a visa before you travel to the UK. It also contains guidance on the type of visa that you might need. The questionnaire is for all foreign nationals who want to come to or transit the UK. ('Transit' means to pass through the UK on your way to another country without staying here.)

Please visit: www.ukba.homeoffice.gov.uk/visas-immigration/do-you-need-a-visa/

Dress code

Casual.

Documentation

You will receive your course materials on arrival for the class.

Refreshments

At registration we will serve you complimentary teas and coffees. Mid-morning break of teas and coffees are served at around 11.00am. Lunch will be served at approx 12.00pm.

PROGRAMME

Sales compensation works! Sales personnel pay attention to their sales compensation plans. Sellers seek to achieve and exceed their sales goals. They wish to maximise their earnings.

A well-designed sales compensation plan will increase performance, reward the better performers and help the company achieve its sales objectives.

This workshop will include such topics as:

  • Why sales compensation
  • Sales compensation supports job accountabilities
  • Sales compensation concepts: key terms
  • Sales compensation policy guidelines
  • Formula types
  • Base pay management
  • Quotas
  • Modelling and costing
  • Annual programme review
  • Plan examples
London 06/11/2024 - 07/11/2024
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