Strategic Communication in Total Rewards | GR9 – Virtual (one day)
Qualification Information

Make sure employees 'Get it'

This module gives you an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviours can be influenced by communications.

In addition, an eight-step process is detailed giving you guidance to create an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.

• Learn the rationale for strategically planning a communication campaign
• Discuss the characteristics of effective communication
• Obtain an understanding of the eight steps of the communication process
• Identify the appropriate communication channel to deliver the message
• Cover specific total rewards communications considerations and special situations
• Find out how to effectively and efficiently manage your communication campaign

What you will learn

Communication strategy and total rewards

• Total rewards concepts and components
• Strategic total rewards communication
• Effective communication
• Management's role in communication

Communication fundamentals

• Fundamentals of communication
• Communication models
• Effective communication
• Potential barriers to effective communication
• The strategic communication process

The strategic communication process: Steps 1-4

• Step 1: Analyse the situation
• Step 2: Define the objectives
• Step 3: Conduct audience research
• Step 4: Determine key messages
• Case study

The strategic communication process: Steps 5-6

• Step 5: Select the communication channel
  • Face-to-face
  • Paper-based
  • Technology-based
• Step 6: Develop the communications campaign

The strategic communication process: Steps 7-8

• Step 7: Implementation
• Step 8: Evaluation
• Case study
• Managing the communication campaign

Total rewards communication and special situations

• Total rewards communication
  • Compensation
  • Benefits
  • Work-life
  • Performance management
  • Talent development
• Total rewards statements
• Special situations
• Working effectively with external vendors and internal communication departments

Who should register

This course is designed for those experienced in the employee compensation and benefits fields or for those who would like to broaden their total rewards perspective. Participants who have mastered the concepts in WorldatWork courses GR1, GR4 and GR6 would benefit most, as the course is highly participative and discussion oriented. This course is strategic in nature and is designed for participants who need to focus primarily on the design and direction of communication.