Two-thirds of the UK population think top pay is generally too high and over half think it's a big problem today, according to new research by PwC. Most people think a CEO should earn no more than 20 times average earnings compared with typical pay ratios in the FTSE-100 of over 150 times. As many as 87% of the public believes 'something must be done'. The PwC research demonstrates that 'policy will need to focus on pay and opportunity for ordinary workers as much as on pay at the top if we’re to achieve an enduring settlement on this issue'.