BONUSES
Thomson Holidays launches scratch and win incentive for sales staff
Thomson Holidays, one of the country’s leading travel agents, has introduced a bespoke incentive scheme for sales staff.
The scheme, designed by Michael C Fina, will give top sales staff the opportunity to win Thomson holiday discounts with an online scratch-card game each time they successfully sell a reservation for the chosen promotional holiday.
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How it works
A “rapid confirmation code” will be sent to the Thomson employee on making a sale, which will grant them access to a dedicated intranet site where they can play the scratch-card game to be in with a chance of winning an incentive reward.
Thomson sets a daily budget for the amount of holiday discounts that could be rewarded and the odds of scratching off a winning square are adapted throughout the day to ensure that the programme does not go over budget.
A final word
“We expect that the scratch card will really appeal to our staff and encourage them to fully engage with the incentive programme. The excitement and element of risk that this format offers should see everyone motivated to keep making sales so that they have more chances to win. Successful sales staff can log into the site and claim a reward instantly.” - Scott Baily, sales campaign manager at Thomson Holidays.
Want to know more?
Michael C Fina is a global employee reward and recognition company. To find out more visit www.mcfinaworldwide.com