| MOTIVATION Theory of generational personality flawed By now you will have become accustomed to hearing the claim that Generation X act one way, and Baby Boomers another. But Jim Pruitt, writing for the online HR magazine Workforce.com, says the theory of generational personality is unproven, and that the evidence is anecdotal and subjective. A raft of books and articles has been published attempting to tell managers how to manage, reward and develop different generations. But is generational personality the same as race, gender, nationality, or sexual orientation in that it denotes immutable characteristics that we must recognise at work? Jim Pruitt, who is director of labor relations for Kaiser Permanente in Portland, Oregon, reckons the concept is at best misguided. Want to know more? Title: Stop dividing the generations, by Jim Pruitt, Workforce.com. Availability: Workforce is published monthly by ACC Communications Inc, 245 Fischer Avenue B-2, Costa Mesa, California CA 92626, USA. For subscription services, tel: 001 303 604 1464 (USA 800 444 6485). Or email the online editor Todd Raphael for more information . . . raphaelt@workforce.com. Take a look at the article online — see what you think . . . www.workforce.com/feature/00/08/10/ Posted 1 November 2001 |