Relaunch boosts benefit strategy – Reward Gateway

Relaunching a revamped benefits platform is an effective way to enhance employees’ engagement, according to provider RewardGateway in a new publication, 26 New Ways to Boost your Benefits Strategy. A relaunch can include adding a new twist to the benefits brand, making it memorable for employees.

For example, betting and gaming company Ladbrokes used this approach to relaunch their platform under a new Reward Arena brand, including harnessing the idea of live gaming in a move designed to embrace the sports culture at the company.

During a relaunch it is vital to use existing demographic information on the workforce to drive the benefits communication, for example, using social media channels for a workforce composed primarily of millennials is effective, as is ensuring that the platform used is available on any mobile device.