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Preserving the Starbucks counter culture
Starbucks' competitive wages and generous benefits have made frontline recruiting a breeze. But amid explosive worldwide growth the company faces tremendous hurdles. The US human resources magazine Workforce Management explores how it is facing up to the recruitment and retention challenge.
This case study examines how a company so dependent upon the personalities of its employees can possibly find enough qualified and desirable candidates to greatly increase its current workforce of 85,000 in coming years.
A final word
"But even this company, one that touts its commitment to being an employer of choice and prints its mission statement on the back of business cards, doesn’ t spend money on employees out of the goodness of its corporate heart. Offering competitive wages and good benefits, coupled with an intense training programme, is a calculated strategy designed to fuel company expansion and generate greater profits in the long run by maximizing the potential of its frontline employees." -- Gretchen Weber, Workforce Management, February 2005.
Want to know more?
Title: "Preserving the Starbucks' counter culture", by Gretchen Weber, Workforce Management, February 2005.
Availability: Workforce Management magazine is published monthly. For subscription services, tel: 001 313 446 0450 (USA: 888 448 1422). Contact the online editor Todd Raphael for more information, email: raphaelt@workforce.com.
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Take a look at the article online -- see what you think www.workforce.com/section/06/feature/23/94/44/index.html
Posted 4 March 2005