Personal Group, a provider of benefits and insurance, has teamed up with Reward Cloud, a digital gift card platform, to form a strategic partnership. The agreement will integrate Reward Cloud’s portfolio of digital partners allowing Personal Group to provide instant digital gift cards to its clients through its Hapi platform. The technology behind Hapi enables employee users to securely access and manage rewards and benefits via a single platform, including customers of Sage UK’s employee benefits product.
Mark Scanlon, Chief Executive of Personal Group, said:
‘Our products are designed with the end customer in mind. Reward Cloud enables us to ensure that we continue to meet the expectations of our customers and their employees. The technology and the quality of relationships they are building with retailers are impressive, and help us to ensure we offer the best retail discounts to our customers. Incentive and reward programmes should form a part of any engagement strategy; an integrated engagement strategy across your business can help to drive employee engagement which in turn will have a positive impact on business productivity.’
Gareth Gillatt, co-founder and CEO at Reward Cloud, said:
‘By incorporating our technology and content within Personal Group’s existing services we are giving employees instant access to benefits and a quick and simple way to make their hard-earned money work harder for them. This all helps boost employee engagement, creating a more productive, profitable workforce in millions of businesses across the UK.’