EMPLOYEE DISCOUNTS
New employee discounts scheme launched at JD Wetherspoon
Pub chain JD Wetherspoon has launched a new employee discounts scheme and achieved “record take-up” in just a few days. As many as 1,000 people registered on the first day alone, with a similar number registering on day two. After being live for less than a week, participation rates continues to rise.
JD Wetherspoon has provided its 26,000-strong workforce with access to shopping discounts at over 2,000 retailers online and in-store via Asperity's newly-revamped Reward Gateway platform. The latest version of the platform showcases a whole list of new features - including ProductFinder, InsureCompare and FastCashback - all of which are “designed to improve usability and increase engagement,” says Asperity.
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Promotional plan
Working to overcome the challenge of engaging a 90% “offline” workforce, the pub chain opted for a “multi-faceted” promotional plan. Information on the myDiscounts programme featured in Tatler, the pub's weekly employee newsletter, as well as the weekly email to pub management, the monthly head office meeting, and myJDW, the employee intranet. Details were included in every pub-based employee’s payslip and a letter to all staff from the company's chief executive was uploaded on to the intranet.
Teaser communications started to go out a month prior to launch in order to “create a buzz” about the new programme, which, tied in with a competition to win an iPad, “elicited an enthusiastic response from staff”.
A final word
"Engaging staff across over 800 different pubs in the UK was no easy task, particularly when only a very small percentage have access to computers during the working day. Yet, it's clear that the communications plan was an immense success, with the figure standing at 3,700 registered members a week after the 1 August launch." - George Farrow, Client Services Director, Asperity.
"We're really pleased with the initial results. One of the reasons we chose Asperity was because of the wide variety of places our employees would be able to obtain discount, plus the site is very easy to use.” - Julie George, Senior Personnel Manager, JD Wetherspoon.
Want to know more?
Asperity Employee Benefits is the “UK’s leading provider of integrated employee benefits”. To find out more visit www.asperity.co.uk.