BENEFITS
LSG expands benefits platform
LSG (Lifestyle Services Group) has been so impressed by the initial take-up of its employee discounts scheme that it is expanding the benefits platform. The company, a provider of “lifestyle assistance solutions”, initially launched discounts with Asperity in December 2010, and since then has expanded its "LSG Benefits" portal to include childcare vouchers, cycle to work and Gymflex.
LSG's 1,100 employees, predominantly based in north-west England, have so far enjoyed shopping discounts at over 3,000 retailers, with savings available both online and in-store. Subsequent access to tax-efficient modules has been provided since the initial launch, with cycle to work introduced late 2010 and childcare vouchers earlier this year. Plans are now in place to make Gymflex available on the benefits platform.
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Iain Cartwright, Employee Engagement Manager at LSG, said: "After seeing how well the discounts were received, we decided to look into what else Asperity could offer to benefit our employees. Having our entire benefits package available to access in one place has really helped to maximise engagement across the entire platform."
Communications plan
The communications plan for LSG Benefits centres around Asperity's trademarked Communic8™ method, which has “successfully integrated the promotion of the additional modules as they have been bolted on”.
"We're really impressed with Asperity's focus on seamlessly promoting our benefits platform as a whole," said Sarah Lewis, Internal Communications Advisor. "The way that the additional modules have been factored into our eight point communications plan as we've added them looks really polished and really conveys how easy it is for our employees to access everything in one place."
A final word
"LSG's high-tech approach to communicating their benefits platform via their intranet and internal screens has undoubtedly contributed to their excellent engagement." - George Farrow, Client Services Director, Asperity.
Want to know more?
Asperity Employee Benefits is the “UK’s leading provider of integrated employee benefits”. To find out more visit www.asperity.co.uk.