TOTAL REWARD
HR developing brands to tout virtues as employers
When marketers want to develop a "brand," they come up with a compelling promise that their products will bring to a customer. Now, HR is doing the same thing, according to the latest issue of Workforce, the US human resources magazine.
A final word
"Even in a time of growing unemployment, companies still find it important to sell themselves to potential applicants with a definable HR brand. Just as a strong brand in the marketplace can help lead to a company’ s success, so can a brand directed to potential employees assist in landing more qualified hires.
For some companies, part of the challenge comes in making employment that, on the surface, looks fairly pedestrian into something sexy and sought after by applicants. For others, the brand exercise simply builds a finer image of the work they do and draws the right kind of candidates." - Frank Jossi, Workforce, July 2002.
Want to know more?
Title: "HR is turning jobs into brands", by Frank Jossi, Workforce, July 2002.
Availability: Workforce is published monthly by ACC Communications Inc, 245 Fischer Avenue B-2, Costa Mesa, California CA 92626, USA. For subscription services, tel: 001 303 604 1464 (USA 800 444 6485). Or email the online editor Todd Raphael for more information . . . raphaelt@workforce.com.
Take a look at the article online - see what you think . . .
http://email.workforce.com/cgi-bin2/flo?y=eHlw0DiZN20CKs0BoSY0A2
Posted 7 July 2002