Gap Inc. encourages employees to Grow, Perform and Succeed – without ratings

In 2014, Gap Inc. launched a new performance management process – “Grow. Perform. Succeed. (GPS)” – for its headquarters’ employees worldwide. The company is now in the process of developing a slightly modified version of GPS for its retail store and distribution centre staff. Gone are the formal reviews and performance ratings of the past – instead, managers and employees are encouraged to have 12 informal, undocumented conversations about performance over the course of the year.

Gap Inc. believes that GPS has “repurposed thousands of working hours and millions of dollars from tasks that did not drive performance to discussions that do”. What’s more, staff surveys suggest employees feel that the new process is providing them with better feedback, offering more opportunities to learn and driving them to higher levels of performance.

This nine-page case study, written and researched by E-reward, was published in our Blueprint series in April 2016. To subscribe, please visit: