VOLUNTARY BENEFITS
Fife Council switches voluntary benefits provider to boost employee engagement
Fife Council has switched its voluntary benefits provider in order to boost employee engagement and offer discounts at a wider range of retailers.
The revised scheme, provided by Asperity Employee Benefits, was launched in February 2009 to the council’s 23,000 employees. Based on Asperity’s Reward Gateway platform, employees have access to a wide range of shopping discounts, as well as online, over the phone and in-store, cashback offers and discounted retail vouchers.
The programme allows employees to obtain discounts on grocery shopping at ASDA, Somerfield, Sainsbury’s and Waitrose. These discounts were seen as important to staff in the current economic climate.
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Communications
The programme is being communicated to staff through a series of benefits newsletters distributed internally to every employee and Asperity has arranged a launch competition where staff can win an Apple iPod, Samsung Digital Camera and a digital photo frame.
Fife Council employees can log on to a customised web site from home as well as work to maximise accessibility.
Local offers
As part of the scheme takeover, Asperity was tasked with boosting the uptake of existing local offers already negotiated directly by the council and available to all employees. Over 130 local retailers are now promoted by the discount scheme and employees can access the offers in-store by simply showing their staff ID card.
“We believe it’s important to support local businesses so we have teamed up with local suppliers to give employees discounts on a broad range of products and services throughout Fife.” - Ruth Brown, HR Adviser Reward & Establishment,Fife Council.
Want to know more?
Asperity Employee Benefits is “. . . the UK's leading provider of integrated voluntary benefits. Over 100 of the UK's leading employers and 850,000 employees rely on us to provide employee benefits programmes that deliver exceptional, measurable employee engagement”. To find out more visit www.asperity.co.uk.