FLEXIBLE BENEFITS
Bombardier relaunches flex scheme
Bombardier, a leading manufacturer of transport vehicles, has relaunched its flexible benefits package to coincide with moving the scheme completely online.
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Bombardier’s 3,600-strong UK workforce can now view their total reward statements online and choose from a variety of benefits, including carbon offsetting which has been introduced for the first time this year. The relaunch was undertaken in conjunction with Thomsons Online Benefits.
Communications
To promote the relaunch, a communications programme was adopted whereby images of Bombardier employees were used in posters to communicate each benefit to staff. A personalised leaflet was also sent to employees’ home addresses outlining the benefits available, how to log on to the site and explaining how to make selections online.
With the majority of employees having only limited access to the internet, computers were made available at each site, along with a helpline and clinics to “walk employees step by step through the selection process”.
A final word
"We are very pleased with our decision to move our scheme completely online. The challenge in a manufacturing environment is inspiring employees to take the time to make their selections. Using our own staff in posters was a great idea to arouse interest in ‘Preference’. We have had a great response so far with the number of employees making flexible benefits choices increasing from 76% to 81%." - Victoria Stewart, UK Benefits Advisor at Bombardier.
Want to know more?
Thomsons Online Benefits offers a “unique approach to reward”. It states: “Since our inception, our vision has been to transform employees' appreciation and understanding of their reward package and to remove the administration and communication headaches organisations suffer as a result of running them”. To find out more visit www.thomsonsonlinebenefits.com.