RECOGNITION PROGRAMMES
Aviva launches new recognition programme
Aviva, the UK’s largest insurer, has launched a new recognition scheme for 22,000 employees across the UK, designed to make the act of recognition more meaningful. The new recognition scheme, called “Spotlight”, is "aligned with the company’s objective of creating a culture of individual recognition and reward where employees can be publicly thanked for going the extra mile”.
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The insurer asked communication consultancy Caburn Hope to develop some creative design and copywriting to bring this to life for employees at every level of the business, engaging them with the values and behaviours that underpin Aviva’s new brand.
Colleagues can nominate individuals and teams who “live the brand” for a Spotlight award for which they are awarded points to spend in an online shop, and any employee can send a personalised Spotlight e-card to instantly recognise a colleague. All e-cards and nominations are copied to managers.
A final word
“Spotlight is about saying thank you to everyone who displays the behaviours that live up to the Aviva brand. It is a very impressive scheme that is easy to use and implement.” - Helen Jackson, Reward Director, Aviva.
Want to know more?
Caburn Hope is the “leading consultancy in its industry solely specialising in employee communication - vision and strategy, on-boarding, reward, recognition, performance management, learning and development and change communication”. For more information, visit www.caburnhope.co.uk.