VOLUNTARY BENEFITS
Arla Foods achieves high uptake with new integrated voluntary benefits
Arla Foods, the UK’s leading dairy company and home of premier brands Lurpak, Anchor and Cravendale, has seen “an impressive number of registrations” in the first few weeks of the relaunch of its voluntary benefits scheme, My Benefits.
The new scheme, provided by Asperity Employee Benefits, launched on 3 August 2009 and achieved 18% uptake within three weeks. Based on the Reward Gateway platform, My Benefits offers Arla’s 2,800 employees significant savings on their online, phone and in-store shopping with discounts and cashback available through over 1,500 retailers including high street heavyweights ASDA, B&Q, Comet, Marks & Spencer and Vodafone.
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Employee spend since launch has also been “encouraging”, reaching over £10,000 by week three. As well as shopping discounts, My Benefits also offers Arla employees substantial savings through childcare vouchers and Cycle to Work salary-sacrifice schemes, as part of the fully integrated voluntary benefits package backed up with helpdesk support uniquely available seven days a week.
A final word
“We’re delighted that My Benefits has received such a positive response in its first few weeks. Asperity has been very proactive in supporting the communications to our largely dispersed workforce, over 70% of which are not computer-based. We are particularly pleased that employees only need one login to access the My Benefits site – which is fully branded to our requirements. The site also streamlines the different facets of our VB package, including the Cycle to Work and childcare voucher schemes, enhancing the experience employees have when accessing their benefits.” - Tim Pearson, Head of Reward and Resourcing, Arla Foods.
Want to know more?
Asperity Employee Benefits is the “UK’s leading provider of integrated voluntary benefits”. To find out more visit www.apserity.co.uk.